See market segment for a list. Here's how I study human biology in age groups. Demography is the statistical study of populations, especially human beings. Demographic characteristics are easy to identify. 2.2.2. Whereas demography is a descriptive and predictive science, demographics is an applied art and science. Socio-demographic characteristics are also relevant to driver behavior and fuel efficiency. The most recent "high period" occurred in the 50s and 60s (hence baby boomers are the most recent crop of "prophets"). Probably not. Could this company offer diverse ideas or understand different target markets? are being considered as socio-demographics and … A … Imagine a company where everyone was the same age, race, ethnicity and gender. 15-17 being the core adolescent years, they are maturing and starting to look like adults, but they still aren't legally adults. Dr. Dychtwald (1989) describes the "aging of America" and convincingly argues that the changing age distribution of the American population is "the most important trend in our time". Just like people, demographics come in all shapes and sizes. Another important concept in demographics study, very much related to age demographics, is generational cohorts. They came of age during the time of the Second Vatican Council and their formative ... percent have a degree from such an institution. Many demographic trends are quite easy to determine. Thus even though the basic functionality of the product is same, the wants are different. Measuring a Population Demographics allow a company, government and even scientific institute to group people based on specific characteristics like race, gender and location. The changing age composition of the w… The term demographics is often used erroneously for demography, the study of human population and its structure and change. Serious errors result when demographic information is applied to groups other than ones similar to those in the original study. Although post-peak births (such as Trailing Edge Boomers) are in decline, and sometimes referred to as a "bust", there are still a relative large number of births. Of course no social phenomena is so simple as to be explicable with demographics alone, but it is a good start. Demographics include age, income, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Researchers use demographic analysis to analyze whole societies or just groups of people. As with other factors in the general world, demographic forces present opportunities and challenges to managers and can have important consequences for an organization. 0-2 are baby/toddler years, the human brain basically can't remember anything, so those first years won't be memorable at all. (Entry 1 of 2) 1 demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets a change in the state's demographics. Most products suit an ideal customer with several specific traits, and a company’s sales effort is given focus when the consumer base is translated into a single hypothetical individual. Demographic segmentation refers to grouping consumers on the basis of such characteristics as age, ethnicity, family stage, gender, income, occupation, and religion (Table 5.4). Demographics is used in marketing research, opinion research, political research, the study of consumer behaviour, as well as in straightforward marketing, which is the primary topic of this article. The notion of a group of people bound together by the sharing of the experience of common historical events was first introduced by Karl Mannheim in the early 1920s. Age Age such as a theater production with a target audience of adults over 40. Yet according to a survey of 4,000 job seekers, about one-third of job applicants have been asked illegal interview questions. Marketing demographics are often distilled into a profile. This is because consumer needs and wants change with their age. Age is an important variable to consider when analyzing your target audience. The most frequently used demographic variables are: In addition to demographic variables, a population can be segmented based on psychographic, geographic, and behavioural variables. graphic characteristics include attributes such as age group of an individual, gender, geographic location, professional activity sector, personal interests and hobbies [15]. In several years there will be an increase in the demand for toys and children's clothes; after a decade an increased demand for public education, video games and music CDs; after two decades an increased demand for university services, compact automobiles, rental apartments, wedding photographers, and furniture; after four decades an increase in the demand for houses, sedan cars, insurance, weight-loss centres, and investment services; after six decades an increased demand for health-care services and undertakers. Other recent demographic trends include the rise of the two income family, the single parent family, and the nuclear family. It is done to every member of the population. Gender: Information about the gender shows which parts of a websites or which products are more suitable for men or women. Purpose: The paper investigates the role of socio-demographic characteristics such as age, educational qualification and years of work experience on … Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan. 6-8 being the core childhood years, when most kids are in early elementary school, and are watching Nickelodeon and CN. 30-59 is just basically an adult. Some corporations, governments or nonprofits might look for unique or specific demographic data like income level, while others might explore several demographics at once. Sex (gender): Male, female, other nonbinary identities 3. Based on the demographic research of the earth, … @anon941368: Eh, 8 years divided in 2 groups of 4 doesn't seem like a good way for age groups, in my opinion. A youngster might want a mobile phone but an earning professional will want a communicator with lots of extra features such as email and file editing support. For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. This development is a result of a number of factors, including the declining birthrate, which helps explain the decline in the percentage of younger workers. Demographic Data. Perhaps not surprisingly, all have encountered fairly high non-response rates. For example, a marketer might speak of the single, female, middle-class, age 18 to 24 demographic. ** Characteristics assigned to age, sex, education, income, marital status, job, religion, birth rate, death rate, family size, and marriage age. For instance, a child dependency ratio of 0.45 means there are 45 children for every 100 working-age adults. When the ages of the respondents were correlated with the expressed importance rankings, seven distinct cohorts became evident. Marital status 8. For example, the United States census revealed an increase in new births for the decade immediately following World War II. 2 business : a market or segment of the population identified by demographics trying to reach a younger demographic. The most widely recognized involve age, gender, ethnicity, and education. Most relevant researches have only focused on the relationships between basic socio-demographic characteristics, such as gender, age … Schuman, H. and Scott, J. There are a number of demographic characteristic contributing to diversity. Various characteristics can be counted and measured, such as gender or income level, but one of the most important is age demographics. Occupation 10. Demographic and geographic segmentation are the most frequently used methods of segmentation. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. He considers the consequences of demographic facts like: the over 50 age group owns 77% of all financial assets in America, accounts for more than 50% of all new car sales (by value), spends more on travel and recreation than any other age group, etc. This provides a snapshot of national character, but more importantly, when compared to previous census data, it provides analysis of demographic changes and trends. Family size 6. However, the health burden associated with alcohol consumption varies across groups, including those defined by demographic characteristics such as age, race/ ethnicity, and gender. 2.2.2. These preferences relate directly to consumer demographic characteristics, such as household type, income, age, and ethnicity. Most audiences will be heterogeneous, or a mixture of different types of people and demographic characteristics, as opposed to homogeneous, very similar in many characteristics (a group of single, 20-year-old, white female nursing students at your college). Marketers and other social scientists often group consumers into segments based on demographic variables. Here are 7 demographic survey questions that you would want to include in … I think they should be 9 years divided into 3 groups of 3. When the census assembles data about people's ages and genders, this is an … Now considered a necessity in the advertising industry, demographics helps businesses identify those consumers most likely to buy their products or services. When designing a survey, the research needs to assess who to survey and how to breakdown overall survey response data into meaningful groups of respondents. Address 2. Information regarding demographics such as age, gender, income etc. Information on population by ethnic group at district level is also included. A detail description of these characteristics provides insights into the nature of diversity in the workplace. This is because consumer needs and wants change with their age. Outline, Demographic characteristics are population characteristics such as age, sex etc that are used in demography to develop a demographic profile. Human factors can have an impact upon the character of places. The characteristics of respondents profiled in some detail in the remainder of this chapter, particularly characteristics such as age, residence, education, marital status, religion, caste/tribe, and economic status, furnish the basis for socio-demographic analyses in subsequent chapters. For instance, if your survey targets a specific audience, it allows ... Age is an Important Audience Characteristic. 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